ABOUT
ARDEENA

Sustainable innovation

Transforming waste into solutions

At Ardeena, we are pioneering a sustainable revolution by transforming recycled hair into eco-friendly mats and mulch. Our innovative products serve as effective solutions for oil spill cleanup and soil enrichment.

Join us in our mission to restore and protect our environment, ensuring a cleaner, greener future for generations to come. Simple. Smart. Circular.

OUR MISSION

To restore balance with nature by transforming discarded hair into practical, planet-positive solutions.

At Ardeena, we collect waste hair from salons, shelters, and butcheries across Saudi Arabia and the UAE to produce eco-friendly mats and mulch.

These products are used to clean oil spills and enrich soil—turning everyday waste into tools for environmental repair.

OUR VISION

A world where nothing is wasted and everything has purpose. We see natural fibers like hair playing a vital role in restoring ecosystems, protecting coastlines, and nurturing the soil beneath our feet.

We envision a future where natural materials, like hair, are part of a closed-loop system that heals the planet—starting with the land and waters of our region.

From salon floors to ocean shores, our vision is circular, regenerative, and deeply local—rooted in the land and waters of the Middle East, with the potential to inspire globally.

OUR OBJECTIVE

  • To scale the use of hair mats and mulch across the Middle East for oil cleanup and soil health.
  • To collaborate with municipalities, landscapers, coastal agencies, and businesses to offer practical, sustainable alternatives to conventional cleanup and landscaping materials.
  • To educate and engage the public on the power of circular solutions and the value of discarded materials.
  • To grow a regional hub for environmental innovation—where balance, timing, and nature work together.

TALK TO US

Have questions? Interested in trying a Hair Mat or Natural Mulch? Whether you’re a salon, municipality, landscaper, or just curious—we’d love to hear from you.
We’re here to connect, create, and make an impact—together.