ABOUT
ARDEENA

To restore balance with nature by transforming discarded hair into practical, planet-positive solutions.

At Ardeena, we collect waste hair from salons, shelters, and butcheries across Saudi Arabia and the UAE to produce eco-friendly mats and mulch.

These products are used to clean oil spills and enrich soil—turning everyday waste into tools for environmental repair.

A world where nothing is wasted and everything has purpose. We see natural fibers like hair playing a vital role in restoring ecosystems, protecting coastlines, and nurturing the soil beneath our feet.

We envision a future where natural materials, like hair, are part of a closed-loop system that heals the planet—starting with the land and waters of our region.

From salon floors to ocean shores, our vision is circular, regenerative, and deeply local—rooted in the land and waters of the Middle East, with the potential to inspire globally.

• To scale the use of hair mats and mulch across the Middle East for oil cleanup and soil health.

• To collaborate with municipalities, landscapers, coastal agencies, and businesses to offer practical, sustainable alternatives to conventional cleanup and landscaping materials.

• To educate and engage the public on the power of circular solutions and the value of discarded materials.

• To grow a regional hub for environmental innovation—where balance, timing, and nature work together.